According to Kotaku, A glitch that was thought of being just a glitch in Tiger Woods '08 wasn't actually a glitch. A marketing ad for Tiger Woods '09 proves that.
I would point out how terribly obvious the apparent trick is, but that would be redundant. Sort of interesting, thanks =]
As far as I know, this is how the story goes. Some guy discovered the glitch and put it up on youtube, this was about a year ago. Now, EA used that video to create a viral ad plan this year. And they are genius for it, I mean cmon it's hilarious.